In the highly competitive real estate industry, staying ahead of the game is crucial for success. Real estate agents need every tool available to maximise growth, streamline processes, and enhance customer experiences. One powerful tool that can transform the way agents operate is a Customer Relationship Management (CRM) system. However, not all CRMs are created equal.
To truly unlock growth and streamline operations, real estate agents should opt for a CRM that seamlessly integrates with their existing website. In this article, we will explore why CRM integration is essential for real estate agents, and provide guidance on how you can choose the right one for your business.
Why CRM Integration Matters
Integrating a CRM with a real estate website is a game-changer for agents. It offers many benefits that can transform the way your agency operates, and drive your business forward. Here are three of those benefits.
Enhanced Efficiency
Integrating a CRM with your website eliminates the need for manual data entry and streamlines processes. By syncing your website leads, enquiries, and property listings with your CRM, you can automate tasks, reduce human error, and save valuable time. This allows you to focus more on building relationships and closing deals.
Seamless Customer Experience
A website integrated with your CRM provides a cohesive and seamless experience for your website visitors. They can easily search for properties, view listings, make enquiries, and access important information. By offering a user-friendly interface and a comprehensive property search system, you enhance customer satisfaction and engagement, ultimately driving more leads and conversions.
Centralised Data Management
CRM integration ensures that all your customer data is centralised and up to date. You can easily track and manage leads, contacts, property listings, and transactions from a single platform. This centralised approach provides a holistic view of your business, empowering you to make data-driven decisions and optimise your sales and marketing strategies.
How To Choose The Right CRM With Website Integration
You now know why you need a CRM with website integration, but how do you select the best one for your business? The key to a stand-out CRM with website integration, is a platform that boasts multiple integration options to suit your website needs. Whether you prefer do-it-yourself integration or want your web designer to handle it, flexibility is key. A company that provides free support to your web designer during the integration process is icing on the cake, and will ensure a smooth and hassle-free experience.
Here are four integration options that you will want to look for:
Plugins:
Check if the CRM offers plugins specifically designed for popular website platforms like WordPress and Wix. For instance, MantisProperty’s CRM offers free WordPress and Wix plugins, something no other CRM provider offers. With these plugins, you can easily showcase your listings on your website and seamlessly process incoming leads and enquiries.
Iframes:
Consider a CRM that allows integration through Iframes. This method enables you to have a fully-functional property search system and listings within your website, all managed through your CRM account. Features like a comprehensive search facility, photo galleries, printable brochures, expression of interest forms, and Google location maps can enhance the user experience and boost lead generation.
XML-based API:
Look for a CRM that offers a fully programmable API. This API gives you real-time access to your listings' data, photos, and more, allowing you to have complete control over how things look and feel on your website. However, it's important to note that implementing this integration method may require programming expertise or assistance from a web developer.
REAXML Feeds:
Last but not least, you can consider a CRM that supports REAXML feeds for integration. By sending REAXML feeds directly to your site and processing them with tools like the Feedsync plugin for WordPress, you can effortlessly display your listings and keep them up to date.
Real estate agents seeking growth and operational efficiency should prioritise CRM integration with their websites. A CRM that seamlessly integrates with your website can unlock growth potential, streamline processes, and provide a superior customer experience.
Feature Of The Week: Website Integration
MantisProperty's CRM for real estate agents stands out with exceptional website integration capabilities. It offers the full range of options discussed in this article and is the only CRM provider to offer free WordPress and Wix plugins, ensuring effortless and hassle-free integration.
With MantisProperty's Iframes option, you can have a fully-functional property search system and listings managed within your CRM account. This feature includes comprehensive search, photo galleries, printable brochures, expression of interest forms, and Google location maps, transforming your website into a powerful tool for engaging potential clients.
For those seeking complete control, MantisProperty's fully programmable API provides real-time access to listings' data, photos, and more, allowing you to customise your website experience. Their team also offers free support to assist you or your web designers in implementing this option, ensuring a smooth process.
Lastly, MantisProperty supports REAXML feeds, enabling effortless updates of your listings on your site. Elevate your real estate business, unlock growth, streamline processes, and deliver an exceptional user experience with MantisProperty's comprehensive solution.
Ready to take your real estate website to the next level? Explore our solution today: https://www.mantisproperty.com.au/real-estate-website-integration.aspx