The rise of Property Tech (PropTech) and why it’s being rapidly adopted
It is no surprise that people in the Real Estate Industry have been dragging their feet to incorporate tech in their day to day practice. Real Estate has always been a very intimate profession, where deals are almost always personal for both buyer and seller.
Unfortunately, tech has gained a reputation for taking the warmth and personal service out of deals. We’re regularly told that tech disconnects people from each other.
However, when done right PropTech can do exactly the opposite, helping to keep regular communication with anyone who interacts with your agency.
PropTech such as MantisProperty can help follow up with personalised messages. You don’t have to stick to corporate speech in any automated message. Instead, we encourage you to tailor messages and incorporate a dash of your own unique personality in any communication.
Another way that PropTech can help maintain clear communication is by keeping track of showings so no one misses out, and can even automatically let people know when a new suitable listing is up. This means that people only see the listings they want to, rather than being spammed with emails each time a new listing is put up.
With the pandemic pushing those in real estate to become more resourceful, many discovered the power of PropTech to carry them through an uncertain time. Fast forward to today, tech in the property space isn’t just a ‘nice to have’ anymore - it’s a ‘need to have.’
In the future PropTech will have a pivotal role in the real estate industry with things such as improving customer relationships, monitoring property safety and doing large financial transactions more efficiently.
Feature of the week: Automated Property Alerts
Automated property alerts are an absolute game-changer for any real estate agency that may have a broad range of target markets. Many agencies tend to send out an email to their list every time a new property becomes available. This can make people perceive your list as spam, ruining the deliverability of your other more important marketing emails.
To avoid annoying your audience MantisProperty has a simple but highly effective solution: Automated Property Alerts. These alerts can be set up by anyone and allows them to customise which properties they are alerted for based on different criteria such as location or price. It’s incredibly easy to set up, readjust criteria, or cancel if necessary.
Instead of manually going through your contacts and individually reaching out with options, you can simply switch on property alerts and then whenever you list a property that suits a contacts criteria, they are emailed about it to let them know it has come on the market and/or if it has an upcoming open home that they can attend.
You can easily set up the requirements for specific contacts by going into their contact record, into ‘requirements’ and then record the criteria they are looking for (eg. residential for sale house priced $800k - $900k with minimum 2 bedrooms).
In addition to this, whenever someone makes an enquiry about a property through your website or a portal, MantisProperty will also add the specifications of that property to their requirements so they will be automatically emailed similar properties when you list them.
It’s a great feature that is often underutilised but can save you hours of time. It only takes about 5 minutes to set up and then works automatically for all your contacts.
Watch the video below for a walkthrough of how to configure and enable this time saving feature…